Profiting from Your Facebook Marketing: Cost & Budget Calculator
To set effective Facebook ad budgets, you need to first define your success metric and work out the specific amount you can spend on advertising as well as the return (ROAS) you need to maintain profitability.
Grab the calculator and tutorial to follow along
Bidding strategies help you control your cost per action (CPA) in the same way budgets help control your overall spend.
Choosing the right bid strategy will depend on your appetite for cost control and what’s going to help you achieve your targets.
Facebook is trying to move advertisers away from tinkering in their ad accounts to trusting its machine-learning algorithm and automation.
As an owner or advertiser, this is an pakistan phone number list opportunity to focus more on your ad creative — the human side of paid media — while letting Facebook do what it still does best … find and sell better than any other social media platform.
Adrianne Austin is Growth Strategist at Common Thread Collective, where she helps some of the most-recognized DTC brands scale profitably. She’s also “mama to Valor boy,” an investor in Our Spare Change — a social enterprise creating jewelry out of high quality metals — and baked sourdough before the pandemic. If you’d like to connect, reach out to her on Twitter.