What are the results? Key takeaways?
Credibility and expertise create loyalty in customers.
Besides this, their marketing strategies and business models are designed for maximum client reach.
Through their marketing channels, their reach is set to grow even further. With the subscription model, they’re assured of customer loyalty and recurring income.
This is one of the many Shopify stores that has found success after switching from a different ecommerce platform. Divatress is a retail online store that sells everything hair, from wigs, braiding hair, and hair extensions to hair care products.
Their market niche is new zealand mobile number list mostly African-American. After 10 years of using Magento, the founder, Rob Lin, moved the site to Shopify, and it has been an upward trend from there.
What are they doing well?
The store has everything under one roof. In addition to hair products, they sell beauty products as well.
Furthermore, on moving to Shopify, Divatress moved their email marketing functions from Mailchimp to Omnisend. They stopped using basic email marketing functions and opted for a more automated solution that would support their growing business.
They also embraced SMS marketing. Part of this landing page email and SMS marketing strategy involved using popups to get more visitors to convert. Here’s what that looks like.