What are they doing well?
The Baking Steel brand leverages culinary knowledge and experience to promote kitchenware and accessories. This is clear on their websites with items such as recipes and their cooking blog.
Their business is structured to target the end consumer — homemade pizza lovers — and it’s the path to their success story. This way, their marketing strategy leans towards achieving this goal.
One part of it is email marketing. Baking Steel had been using Mailchimp on their Shopify platform as their email marketing plugin. On switching to Omnisend, they experienced a drastic increase in sales and revenue.
Also, social media mexico phone number list platforms are well-integrated into their website so customers can interact with them there too.
The result is a wider reach to their B2C market. Through email automation and personalized campaigns, a succes in the form of steady flow of income is also realized. The integration of social media further helps them develop a powerful bond with their customers.
Shopify success story – Eat Me Guilt Free
Eat Me Guilt Free is a female-founded and owned company. It was created in 2013 by a registered nurse and certified sports nutritionist, Cristie Besu.