On top of that, 100% PURE leverages Pinterest ads to show promoted pins to users browsing through other beauty brands and cosmetics-focused pins.
In addition to Pinterest, 100% PURE is an Instagram force to be reckoned with. With over 260,000 followers, its photos, Reels, videos, and Guides make it easy for 100% PURE’s followers to discover and buy products while they browse its Instagram feed.
It’s no wonder that Ric Kostick, co-founder of 100% PURE, said to Shopify: “In five years, we believe our ecommerce business will be eight times the size it is today.”
2. Milk Bar
Milk Bar started as a small bakery malaysia phone number list in New York City’s East Village in 2008, founded by celebrity chef Christina Tosi. Milk Bar has since grown into a nationwide ecommerce force, selling cakes, cookies, pies, and ice cream.
Before the beginning of the pandemic in 2020, 75% of Milk Bar’s revenue came from its physical stores and the rest came from online sales. The pandemic changed that. Christina leaned on Instagram—and subsequently on its social commerce features—which played a key role in Milk Bar’s success ever since.
Live videos, colorful product images, customer takeovers on Stories, and video tutorials are among the content formats Milk Bar leveraged to get in front of people during initial lockdowns, when they spent more time on social media than ever. With over 800,000 followers today, Milk Bar’s videos often get tens (and sometimes hundreds!) of thousands of views.