Precisely how much are shoppers spending online on grocery and CPG items each month?
The largest portion of shoppers – 49% – spend $250 or less online each month on groceries and CPG items. And 22% spend between $251 and $500.
Most Shoppers Spend $500 or Less Online Each Month on Groceries
Approximately how much do you personally spend online on GROCERY (i.e. items listed above) per month on average?
Consumers Shop for Groceries Online Less Frequently Than Average
We know the largest uk phone number list portion of shoppers (45%) shop for groceries across all channels (both online and in-store) a few times per week, and 42% do so once per week. Are consumers shopping online at the same frequency?
In general, consumers are shopping online less frequently. The largest portion (28%) of consumers shop for groceries online monthly, and 25% do so once per week.
However, 57% say they’re spending more online than they did 12 months ago. A likely explanation is that they’re placing larger, less frequent orders – perhaps loading up on shelf-stable goods, such as pantry items and CPG products.
Approximately, how often do you or anyone in your household shop for groceries ONLINE?
Less often than every year
Pickup or Delivery from a Traditional Grocery or Big Box Store Remains the Most Popular Option
We know how frequently consumers are shopping online for groceries – and how much they’re spending. But where exactly are they going to spend their online grocery shopping dollars?
Pickup or delivery from a traditional grocery or big box store is the most popular option, as was the case last year. 68% of shoppers have taken advantage of this service, compared to 65% in 2021.