The personality of the brand

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Although emotions can be effectively communicated in TV commercials as we will see later, there are also other important elements of a brand that also provoke emotional reactions.

Brand elements that influence emotional marketing

Brands communicate their personality through their branding , their packaging, their "voice" - the type of communication they carry out on social media - and how they describe themselves and their products/services.

Since there are tastes and characters for everyone, not everyone likes the same type of personality and thus, there will be people who feel more attracted to one type of personality than another.

The narrative that brands use in their advertising and promotional texts generates a type of emotion that will appeal to a certain audience.

The colors
Color psychology shows us how colors can alter a person's kenya phone number list psychological and emotional state.

Many brands use colors to evoke a certain feeling by carefully thinking about the emotions they want to represent.

The behavior
When we talk about emotional marketing we see the impact that brands generate in people's minds.

These inputs come not only from images, videos and words, but also from brand behavior.