These and other reasons

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Better referral traffic data
Another reason you might want to migrate your site to HTTPS is because data referred from HTTPS to HTTP is blocked in Google Analytics.

For example, let's say your website is using the HTTP protocol and you receive a link to your site from a popular website, such as Reddit, that uses HTTPS.

You will not be able to see referral traffic data in your Google Analytics.

Instead, they will appear as “direct traffic,” which doesn’t give you much valuable information.

the use of HTTPS is becoming increasingly popular finland phone number list among website owners.

To learn more about this topic, we conducted research using SEMrush data to find out exactly how popular this protocol is among the top domains.

SEO
Google recommends the use of HTTPS and confirmed in 2014 that it is one of the positioning factors .

Since Google tends to favor sites that are more secure and perform better, it makes sense that one of the factors included in its ranking algorithm is the use of HTTPS.

Moreover, since Google confirmed its support for the HTTPS protocol, you are the first one interested in following the trend.

Make sure you know the correct way to implement HTTPS migration before you do anything.

Remember to check the functionality of the new HTTPS version with the Site Audit report to find out if your website has had any problems with the migration and has been completed correctly without falling into the most common HTTPS implementation errors .