The essence of the first principle is that

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We tie our ad to a keyword (for example, "tickets to France"), so our ad will be shown to those users who visited sites about France. In other words, the content of the page visited by the user is compared with the keywords that we set. It is worth understanding that the user in this case may not respond to your ad. Perhaps he was looking for information to prepare a report or was simply interested in this country. But there is a high probability that among all these people there will be those who will be interested in your ad.

To do this, you need to come up with an interesting Macedonia cell phone number list offer. Your offer should really be "catchy". The second principle — behavioral targeting — is that the queries that users previously entered are recorded by search engines. After that, the advertising offer is shown to those who once entered the necessary keywords . It is appropriate to work according to this principle when the price per click on Search is high. And also in the case when the decision to buy a product or service requires a lot of time. For example, the cost of a real estate request may exceed $15 per click.

That is, if we understand that before making a purchase decision, the user needs time to get acquainted with the property and think carefully, then it will be effective to use behavioral targeting for key requests. This will allow us to show our offer to those people who previously entered this request in Search. In this way, you can attract a user to your site at a lower price. Features of using different targets Don't forget that all these types of targeting can be combined. Based on this, we get a powerful tool that can significantly increase sales.