In the first subtype we include

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Google AdSense and Yandex Advertising Network. In the second subtype we include other well-known advertising networks - these are MyTarget , Kriteo, BitWin Digital, Solovei, RTB House and others. Let's turn to the second type - which transmit the rate. They are the easiest to understand and work with. To receive a bid from networks of the second type, you need to have technologies that can poll advertising networks when they are at the tab loading stage. For this, you can use technology from external resources. The most well-known in advertising networks are prebid.

js, a technology from a private brand, and header Paraguay cell phone number list bidding from the Yandex service. Despite the different manufacturers, the strategy of the technologies is identical. Below is the algorithm for their operation: In the description of the online resource, you must attach a script and a configurator. Following the settings parameters, the configurator queries those advertising networks that are currently connected. Something like this discussion occurs in the process: — Hello, I am from such and such online resource, and at the moment I am demonstrating such and such form-format. Do you have any suggestions in this area? All networks give the answer: — I am such-and-such an advertising network , I want to buy this advertising impression for N amount, I provide my advertising material.

Next, a response is sent with the URL of the ad material intended for display. If this particular network has purchased the ability to display, the ad is simply automatically downloaded without asking for permission to receive the URL again. When the prebid.js or header bidding technology from Yandex conducts such a dialogue with all advertising networks and receives a response, then it will begin a comparative review and analysis of rates. This process is called an auction. The task of the technology is to choose the most profitable rate that the networks offered.