Sales strategy: examples, types, development instructions

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To prevent customers from going to competitors and to ensure that the company's profits are constantly growing, it is necessary to develop a sales strategy. In this article, we will tell you what types of strategies there are and when it is best to use them. We will share step-by-step instructions for developing and evaluating the effectiveness of a strategy.

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What is a sales strategy and why is it needed?
A sales strategy is a comprehensive plan that describes how a company will malta phone number list attract customers, close deals, and increase revenue. A sales strategy describes the goal, how it is planned to achieve it, the company's pricing policy, information about the target audience, and competitors.

For example, the sales department development strategy of a retail chain of digital and household appliance stores should describe ways to increase sales. For example, such as:

Cross-selling — when working with customers, sellers are required to offer them additional accessories to the main products. For example, when selling a smartphone, they can recommend protective glasses or headphones.
Upsell — after the client has voiced what model of equipment he wants to buy, sellers should unobtrusively offer to consider similar products, but more expensive ones. The main goal of this action is to increase the average bill.
Loyalty program - each client is offered to get a bonus card to accumulate points and use them to reduce the cost of the purchase. The advantage of the program is that it encourages clients to buy equipment specifically in this network.
Such a strategy often determines the direction of the implementation of the business development strategy. It describes the solutions: how sales are planned to be increased. Sales tactics are more targeted, it determines what tasks employees must perform to achieve the set goals.