Let's see what makes this ad special

[rochon.a1.119]

The text makes all the difference in this ad from GoDaddy:


- Price. This is still the most powerful trigger for almost every person seeing your ad. Especially when the price is unreasonably low, which makes you think that you probably need to buy this thing you haven't thought about just a few seconds before.
- CTA. It is clear, visible, and located next to the company's belize phone number list logo. So it gives you an idea of what will happen after you click the banner.
- Brand presence. Regardless of the goal of a particular campaign, display advertising is also about branding. This is why having a company logo on the banner is always a good idea.
- Unusual ad copy. Not every ad you see is as witty as this one, however, you can always think how to tweak the boring unique selling propositions you have been given by the brand manager.

Done
CTA button
Done

This is the most important element of the landing page, which should be visible on any device. Make sure the button is not covered by a live chat window or other elements (this can happen if you don't test different screen sizes).

Another trick is adding a bit more value than expected. In the example of a Netflix landing page, they could just use the standard "Join now" CTA. But instead, they went a bit further by highlighting that the viewer can get a free month of service.