Domain reputation calculation factors

[mouakter13]

All the scores calculated for each message you send work for or against you in the future when it comes time to send more messages.

That's why each domain has multiple reputations associated with different email recipients. These reputations also depend on the volume you send to certain recipients.

For example, if you send most of your mailings to Gmail users , Google will have a lot of information about your domain and its reputation. However, if you only have a few Hotmail subscribers, that service won't be able to get a complete picture of you.

While these services judge you based on different criteria, there are some common calculation factors we can point to as a starting point.

Domain reputation can be due to a number of common hong kong whatsapp number data calculation factors that different services use to determine where to place your emails when they come in.

The first factor on that list is whether or not your emails are being sent to spam traps. These are fake email addresses operated by blacklisting services in order to weed out spammers.

There are two different types of spam traps. Pristine spam traps are email addresses that have never been valid. These addresses have no way to opt-in to receiving emails. This means that anyone sending emails to these addresses is not using email marketing best practices.

Recycled spam traps were once valid email addresses that have been repurposed. While sending to recycled spam traps won't hurt your reputation as much as a pristine trap, they should still be avoided. That's why it's important to periodically clean up your email marketing lists.