Still not convinced of the importance of UGC? Consider this: An Adweek study reported that 85% of consumers find visual UGC more influential than branded content. It’s a statistic that’s hard to ignore.
With social media just around the corner, user-generated content is one of the best ways for brands to build trust, engage with their audiences, and drive authentic, relatable marketing campaigns.
Are you ready to harness the power of user-generated content in your summer marketing strategy? Let’s look at five ways to do it.
Let's imagine an eyewear brand that wants to launch its summer collection. The brand wants to spark the curiosity of its target audience to trigger a shopping frenzy, so it organizes a giveaway .
They'll be giving away their entire summer collection (valued at $500) to the person who shares the most outrageous photo of themselves wearing a pair of glasses from one of their previous releases.
Giveaways and contests are a great opportunity to engage with your jamaica phone number data audience, generate interest in your products, and create a content engine.
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Check out how HEIR Raleigh, a jewelry brand, uses giveaways to encourage customers to share photos of the brand’s jewelry on social media to win a prize.