What is the hCard microformat and how does it affect the search results in Yandex?

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jarinislamfatema
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Joined: Tue Jan 07, 2025 4:22 am

What is the hCard microformat and how does it affect the search results in Yandex?

Post by jarinislamfatema »

The Yandex search engine can work with only a few microformats out of dozens of existing ones. So, they are called hCard and hRecipe. The first of the two named is necessary for HTML markup of contact information (phone and address) of any specific companies or people. This microformat is used in addition to HTML in RSS , XML, ATOM.

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How does Yandex search engine handle hCard microformat?
After the webmaster has added blocks in the hCard format to the Internet resource, it automatically sends information about the name, location address, mobile and landline numbers, and other data about the company or a specific person to the search engine. Subsequently, the robot processes the markup and at the same time indexes the site page where the hCard block is located. As a result, the received data is redirected to Yandex services for the correct display of the relevant data about the person or company. In addition, the information collected by the robot will be shown under the site snippet, which is located on the search query results page.
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