We allow software companies to include free user accounts in their user counts, as long as they are not temporary customers or free trials. While they only make up a small market share, there are software products that are completely free - whether ad-supported or open source. These products deserve to be included in their respective market areas.
However, free users are not even the most complicated question: For example, we attach importance to the fact that we are talking about active users and not about every person who has used a software solution once. But who counts as active? When does a person have to have last logged in? Once a month? Once every three months?
For us, any account that has been active within the past year counts as active.
What if a company does not publish its customer or user numbers?
Like revenue, many companies do not disclose their customer and user numbers. However, india telegram data we see a growing number of software companies that disclose these numbers on their website, in press releases or blog articles, or share them with industry analysts and journalists.
For companies that do not want to publish their customer and user numbers for various reasons, we are happy to accept estimates or create our own. If companies choose the latter, we then contact them and share our estimates so they can confirm or change them. All estimates are marked as "Capterra Estimates" in the "Top 20 Most Popular" blog posts for each category.