On many occasions, we believe we know our niche market so well that we draw conclusions about our audience without first verifying the information. To achieve an optimal creation of our company's Buyer Persona, there are various techniques that can be used.
Innovation and competitiveness
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However, the survey is one of the key tools and the most appropriate option to build this fictitious representation that helps to know who the web content and Inbound Marketing strategies are aimed at.
Reasons why a survey can help you build your best Buyer Persona:
Surveys allow you to check the concerns of mexico business email list current and potential customers, as well as their personality.
Through the feedback you receive, products and services can be improved.
And you can also discover the motivations, thoughts, interests and behaviors of your target audience.
Who should the survey be sent to?
It is best to send questions to people who have already been customers, that is, current customers or those who have already enjoyed your products or services.
In order to send the survey to all these recipients, it is important to have their data collected in a database. If you do not have one, it is best to contact potential or nearby clients.
What should I ask?
It is best to start the questionnaire with a brief introduction explaining the purpose of the survey and what the respondent will have to do in the survey. It is usually explained that it is a survey intended to get to know customers better.
The survey can then begin with work-related questions such as: what company do you work for, how many employees do you have, what tasks do you perform there? Then, ask personal questions such as: how many children do you have, where do you live? And finally, questions about your consumer habits.
Tools for conducting surveys
There are many free online tools that can be used to create and send questions to customers. Some of the most popular ones are:
Survey Monkey: This has a free version with some limitations, but it's a good tool for creating surveys because it allows you to ask up to 10 questions, choose from several types of questions, gives you the option to receive up to 100 responses, and offers technical support via email. Additionally, you can send questions via Facebook, email, a website, or MailChimp.
Google Forms: With this tool, you can customize surveys with all kinds of designs, colors, and styles. You can choose question formats, such as multiple choice, drop-down options, linear scales, etc. You can also add images and videos.
It is also an easy-to-use resource that allows you to track the surveys you send on a daily basis.
Zoho Survey: In this case, despite having some limitations in its free version, this tool offers multiple default templates according to the business sector in question: Business, Customer Satisfaction, Education, Human Resources, Marketing, etc.
Data collection
Some of the questions asked may have open-ended answers, so it is important to find trends in these answers in order to make sense of them. For example, you can check how many times the same answers are repeated and thus be able to draw conclusions.