B2B companies without an online shop are heavily dependent on their sales teams. But what happens when cold calling no longer works? What if the leads don't come through the website? How does sales operate when personal appointments are not allowed?
Social selling is a method that can solve the challenges colombia phone number list of changing customer needs and the requirements for digital sales in B2B companies. Social selling is basically about using the social media profiles of companies and especially sales employees to actively maintain contacts, generate leads for the sales pipeline and convert them into customers.
Inbound marketing has been the appropriate answer to unsuccessful cold calling for almost 20 years. Newsletters, white papers, online calculators, configurators, etc. still lead to leads. But only to leads. Personal contact is not yet established.
It is still about potential customers wanting answers to three key questions:
What can the product or service do?
What benefit does the product or service bring to my company?
And do we (as interested parties) actually need it?
The question now is: Where and how do potential customers and interested parties get the answers they need? The answer: now also via social selling.