It's friendly, engaging, and respectful. It's the best way to reach customers who might otherwise fall out of touch.
8. Figure out exactly how your email campaign fits into your marketing efforts
Drop email campaigns don’t exist in a vacuum. As we mentioned above, you want to redirect traffic between channels to achieve maximum engagement.
Maybe your drip campaign coincides with a new product launch. You can use similar content in social posts, paid ads, and blog posts to build excitement and stay consistent.
We're big fans of automation. Without it, we'd have to work 60 hours a day. And that's still impossible, right?
Use your email service to automate drip campaigns. Once you've set up your campaigns, you can add emails to them as they come in, based on where they fit in the buying cycle.
Continuously test your email campaigns
Tired of hearing us say it? Testing is a key feature to ensure your email campaigns work. For example, we recommend A/B testing Hello linkedin database Bar pop-ups to fine-tune your creative.
You can do the same with your email campaigns. Slightly tweak each email (such as the subject line) and send two variations, each to half of your subscribers. Which one gets more opens? More clicks? This data can help you create better campaigns in the future.
Incorporate user feedback to improve campaigns
Collect and analyze feedback from your recipients and refine your drip campaigns. Regularly solicit information through surveys, polls, or direct responses to understand what resonates with your audience and what doesn't.
Using this feedback, you can adjust your messaging, content, and strategies to better align with customer expectations and preferences. Continuously integrating insights from your audience increases the effectiveness of your campaigns, improves engagement, and leads to better results over time.