As a result of this nurturing, the lead becomes

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After that, this visitor enters the suggested page and consumes the available content. They will only click on the cta (call to action) of the content if they really recognize value in what they read to solve the problem that originated their initial search. This cta will direct the visitor to a landing page — a page strategically designed to be convincing and capture information from the leads in exchange for an offer (a piece of valuable content for the stage of that lead's discovery journey, such as an ebook or course, or a promotional discount, for example.

Once on the landing page, the website user fills out a form and provides contact chile whatsapp data details in exchange for this offer. Have you noticed how all the processes fit together so that, organically, a company influences and encourages a stranger to provide contact details and become a lead? After consuming valuable content for your search, the stranger becomes a lead, that is, they naturally provide personal contact information to be nurtured by the sales and marketing team.

a suspect who, later on, could also be a potential customer — prospect. The form and frequency of contact in the long term is what will guide the next actions throughout the sales funnel.Lead funnelsource: proven modelswhy invest in this strategy in the digital environment?Digital channels enhance inbound marketing strategies because technology helps in generating data and automating practices that operationalize each stage of the lead generation process.