What can you learn from him?
John Caples said:
"The primary prospect will read every word of your ad as long as the ad tells him the things he wants to know."
What new and great features does your product have?
Of course not.
If you want to become a freelance indonesia phone number list copywriter and attract good clients, you need to be able to do two things:
Understand the customer - you should know more about him than his closest friends. What are his worries? His desires? What is his secret desire?
Understand the product - what features does it have? What benefits do the features provide?
If you master these two things, you can turn your product's features into benefits that solve the customer's problems or fulfill their strongest desires.
Always remember:
It's not about you.
Not even about your product idea .
It's all about your customer and how your product can make their everyday life easier, more beautiful or better.
If you want to learn more of John Caple’s endless wisdom and lessons, I recommend his book: