Pricing guidelines Price according to the value that the brand provides to members. Usually subscription models have lower variable costs because they provide members with access to shared resources such as content or durable goods.In this case, pricing should be based on the value provided to customers and the cost of alternative products. However, it can be quite difficult to predict the cost of delivery for some subscription products or services. Because it is impossible to accurately estimate how many people will use the service and usage will change over time. Although big data analysis makes companies more capable of predicting actual costs, the most effective pricing strategy for subscription models is still "pricing based on the value the company provides to members." When you price by value, you focus on what members really want. This pricing method is ideal for both the company and the members.
Challenges arise when members' needs and israel phone number example perceptions change over time. Companies need to constantly adjust prices and continuously improve pricing to keep prices consistent with the value provided and reflect the rationality of prices.This should be a core competency for all membership companies. Although pricing becomes complicated, this approach ensures the sustainability of the model. Weekly, monthly or annual? How to choose the payment frequency! How often should membership fees be paid to make the most sense? Weekly, monthly or annual? The only way to find the best payment frequency is to test it - guesswork is not the best answer. For brands, annual membership is the most ideal. The upside is - members are less likely to quit within a year by locking in a longer membership period. The downside is - a large one-time payment may cause members to re-evaluate their decision.
This may cause them to rethink the rationale of the subscription and increase the risk of cancellation. The monthly payment model also has both advantages and disadvantages. The upside is - many people will not analyze the rationale of their behavior frequently after the initial purchase decision. The monthly membership fee does not seem high and reduces the psychological burden. The disadvantage is that brands will take a risk that they assume that members will continue to recognize the value of their investment and will not cancel their membership, but in fact most members are forgetful. In addition, external events such as credit card expiration or the emergence of better alternatives may cause members to re-evaluate the membership fees paid and the value obtained, feel that they have been deceived, and cancel their subscriptions or even publicly complain about the company. . So how to choose the right payment method? It is a good way to convey the company's "sincere" attitude through supplementary terms.