When customers buy something, offer them other products that go well with it. For instance, recommend good phone cases or chargers if you sell smartphones. This is called cross-selling. You can do this online or in physical stores by putting related items close together or having staff suggest them.
Cross-selling helps you sell more by meeting customer needs. Market research shows that cross-selling is about 20 times more effective as compared to selling something new to a customer. It tends to increase customer satisfaction by 20-30%. A perfect real-world example of cross-selling is ‘Amazon,’ which claims that 35% of its revenue comes from cross-selling.
Use words that sell:
Good words can make people want to buy. Use words that describe your dominican republic phone number list products well and encourage buying, like “Buy now” or “Best deal.” Moreover, 68% of online buying experiences start with a search engine. So, using relevant and frequently searched keywords in your content can also help your products appear in Google searches. Adding keywords is a part of Search Engine Optimisation (SEO), which helps secure high search engine rankings for your page or website. According to BrightEdge, SEO brings 1,000%+ more traffic than organic social media.
But don’t overdo it – too many sales words can turn people off and hurt your search rankings. Avoid using terms or words you think might be relevant for Google; conduct thorough research on the right keywords to use for your brand or product.
Be active on social media:
About 63% of the world’s population uses social media, making it the perfect place for brands to advertise their products and bond with their audience. Leverage those lucrative social media platforms, like Instagram, Facebook, etc., to connect with customers, especially during busy times like Christmas. A recent survey by Sprout Social reveals that the primary reason for nearly 68% of consumers to follow a brand on social media is ‘To stay informed about their new offerings.’ It highlights how users expect brands to share this information on social media handles promptly.