Make sure you add links to your website in your social media bios to drive traffic to your website from social media. Anyone who discovers your business on social media should be able to visit your website with a click of a button.
You should also include links to your landing pages when running contests or giveaways on social media, or when running any other social media promotions.
For example, take a look at the Hello Bar Facebook page. It includes a link to the website, a “Learn More” CTA button, and posts with links.
Hello Bar Facebook page
Image via facebook
4. Strategically place calls to action on your website
The previous three strategies focused on driving traffic to your website. But how do you convert your website visitors into leads ?
One of the most effective ways to generate leads from your website is to use a call to action .
These are strategically placed throughout your website to encourage website visitors to take a desired action, such as signing up for a newsletter. You can place them in your website's header or footer, in your sidebar, or within your blog content.
The key is to make sure your CTAs are visible and stand out on the page.
You can use several calls to action on your website.
The most common calls to action include:
Subscribe to our mailing list
Download our free ebook
Request a consultation
Call now
This strategy, combined with valuable content, will help you generate more leads for your website.
Make sure you have a call to action on every page of your website.
Also, use strong action words to make your calls to action more impactful and compelling.
Check out our homepage to see how we used multiple CTAs throughout the page, including the header, footer, top botim database banner, and sidebar.
Calls to action on the Hello Bar homepage
Image via Hello, Bar
Landing pages are another great way to increase the number of leads on your website and one of the best B2B lead generation strategies .
A landing page is a standalone page designed to promote a specific product , service, or ongoing offer. If you're running lead generation campaigns across multiple channels, you need to drive traffic to your landing pages to generate leads.
Landing pages capture leads by asking visitors to provide their contact information.