I'm going to MozCon!
With the schedule set and speakers hard at work polishing their presentations, here's a look at the three action-packed days we have planned for you.
Monday, July 15th
7:30 AM to 9:00 AM
9:00 AM to 9:20 AM
Welcome to MozCon 2019!
Sarah Bird, CEO of Moz
Our enthusiastic CEO will provide a warm welcome on the cameroon number data day of MozCon, provide all the relevant details of the conference, and get us in the right mindset for three days of learning.
9:20 to 10:00 AM
Web Search 2019: Essential Data Marketers Need.
Rand Fishkin, Spartacus
Search took a few years. Google’s dominance and the need for incremental growth have turned the search giant into a competitor for more and more publishers, and Google’s long-standing trend of growing referral traffic has plateaued. But amidst this turmoil, opportunities have also emerged. In this presentation, Rand will look not only at how Google (and Amazon, YouTube, Instagram, and others) have leveraged their monopoly power in relevant ways, but also at how to find opportunities for traffic, branding, and marketing success.
10:00 AM to 10:30 AM
Human > Machine > Human: Understanding human-readable quality signals and their machine-readable equivalents
Ruth Burr Ready, Upbuild
The push and pull of making decisions for searchers versus search engines is an ever-present SEO issue. How do you deal with industry shifts in whether something is good for humans or machines? Ruth will walk us through the human-readable quality signals and their machine-readable equivalents and how to make SEO decisions accordingly, as well as how to inform clients and owners about the change.
10:35am-11:15am
Morning break
Breakfast and registration
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