Website experience
With Google Analytics, we can also measure the time customers “stay” on the business page. Brands can improve the average time customers spend on the website. Specifically, by making the content more interesting; adding images and especially finding the right target audience.
Bounce Rate
Similar to the time users spend on a business lithuania cell phone number list website, the number of people who leave without navigating to other pages is called the bounce rate. In reality, most users will find your website through search engines (mostly Google), social media, or other channels and consume the content they are interested in before leaving.
Many studies show that nearly 90% of marketers include content marketing in their strategies. However, only half of them make an effort to measure the effectiveness of their content. Measuring these metrics will help businesses come up with the most relevant content strategy. From there, it will promote customers' purchasing actions, helping to increase business revenue.