Think about the pain points and questions that your prospects are asking. Then answer those questions with content like blog posts, ebooks, whitepapers, and videos. This piece from Fivetran, asking, “what is a data pipeline?” offers a good example of an educational blog post. It answers a question that prospects are likely searching for in Google without pushing its services. Blog from Fivetran, asking, “what is a data pipeline?” The key here is to provide value as prospects aren’t looking to buy anything just yet. Consideration Once a prospect moves past the awareness stage, they enter the consideration stage.
In the consideration stage, prospects have clearly defined their needs bahrain whatsapp data and are researching potential solutions, including yours. Your job here is to focus on the solution. Content you can create for the consideration stage includes webinars, expert guides, and videos. The goal here is to show how prospects can overcome their challenges with your solution. Here’s an example showing off the webinars that Intercom offers: example showing off the webinars that Intercom offers Prospects can sign up for upcoming webinars to learn more about what Intercom offers and whether it’s right for them.
Decision The decision stage is where prospects have narrowed down their choices. They’re ready to make a purchase but need a nudge to help them decide. Content that you can create for this stage includes case studies, product comparison pages, and landing pages for free trials. Here’s an example of a product comparison page for AWeber and Mailchimp: AWeber vs Mailchimp landing page Visitors can see the difference between AWeber and Mailchimp to help with their purchasing decision. Optimize your content for SEO Each piece of content you publish can rank in the search results and drive organic traffic to your landing pages.
Nurture Leads with Automated SMS Messages
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