This is what your second step in copywriting should look like once you have done your homework:
Copywriting Step #2: Generate Interest
However, for many people the second step looks like this:
Copywriting: Your offer should not look like this
The result?
They don't sell anything.
Conclusion:
Your offer must fit the customer like a USB stick fits into a USB slot.
This will help you gain the customer’s interest.
But the AIDA formula doesn’t stop at interest.
Then we continue with one of the biggest mysteries in copywriting:
"Desire".
Almost all copywriters fail at this belgium phone number list point because they make the biggest mistake in copywriting.
And if you haven’t read “Breakthrough Advertising” by Eugene Schwartz , then you’re probably making this mistake too.
Do you want to know what the error is?
Read more:
I'll tell you a little story that almost drove the car manufacturer FORD into bankruptcy:
From 1954 to 1960, George Hay Brown was director of marketing research at Ford.
Despite his excellent work, he made a serious mistake.