Provide insights, not just metrics

[kexej28769@nongnue]

They had a point though. Their report was full of pie charts and line graphs that, while looking important, made no sense to them.

Part of this “meaning” comes down to reporting the metrics your client cares about (see #1), but the other half of it is choosing how you will display that information.

There are some great resources on Moz about data visualization, such as Demystifying Data Visualization for Marketers , a video of Annie Cushing's talk at MozCon 2014, and A Visualization Prescription for Impactful Data Storytelling , a Whiteboard Friday video by Lea Pica.

Resources like these will help you transform bosnia and herzegovina number data data from metrics into a story that provides meaning to your clients, so don't skip this step!



I remember the first time someone explained to me the difference between metrics and insights. I was blown away.

It seems so simple now, but in my early days in digital marketing, I basically saw “reporting” as synonymous with “data.” Raw, numerical, mind-numbing data.

The key to making your reports more meaningful to your clients is to understand that pure metrics don’t contain internal data. You need to combine data in meaningful ways and extract insights that will help your client understand not only what the numbers are, but why they matter.