Crazy Egg is saving itself for last, though.
This article is about the Crazy Egg competition. That's crazy, right?
Not really. It shows that you're not afraid of comparison. Plus, it's generous to the reader because they get help with comparison shopping.
10. Make the copy visually beautiful
Your content needs to engage readers. If it's not aesthetically beautiful, it will turn off your audience instead.
This Sanrio pop-up is an example of great copy. It is visually appealing because it uses bright colors that grab attention. The text is clear and easy to read, making the message stand out. The overall design is fun and attractive, and the reader can't help but stare at it.
In this example, we’ve completely overwhelmed the reader. The first three sentences don’t convey anything valuable—they’re standard, vague examples of sales copy.
Resist the urge to do this. Stick to one incentive and one offer in your Hello Bars. This applies to landing pages, opt-in pages, and sales pages as well.
Less is always more.
12. Think like your ideal customer
We love surveys and polls. We love email feedback even more. They tell you what the target customer really wants.
You need to know the details.
If you can write content that resonates with your target audience, you'll increase instagram database conversions and build brand loyalty. The customer thinks, "Hey, this guy speaks my language!"
And that's a very good thing. If you don't know your target audience, you can miss out completely.
You might also like:
Learn how to calculate lead conversion rate to measure ROI
13. Focus on the benefits when writing sales copy
Ah, the age-old battle between benefits and features. Marketers want to focus on features, but readers care about benefits.