We asked those who are open to text-to-shopping technology about the benefits of this technology, and the most popular response was the ease of shopping (54%). The ease of shopping via text-to-shop could be due in part to the retailer having access to the shopper's personal information, such as order history and product search. While 57% of respondents admit it is useful when a store suggests products based on personal information, 45% feel uncomfortable or uncertain about the practice.
Tip for SMBs : Of the respondents surveyed, online grocery shoppers show more interest in text-to-shop offers than those who have never bought groceries online. Consumers up to 45 years old show higher interest in text-to-shop, while interest decreases among those over 45. So before investing in SMS marketing , companies should get to know their target audience.
4. Interactive screens and maps
Some customers find it difficult to adapt to new shopping options. For those who need additional guidance, interactive maps could be helpful. Three in four respondents (74%) would find an interactive map in a smartphone app guiding them through a physical store useful.
In stores with little or no staff to answer questions or make recommendations,vietnam telegram data touchscreen displays can help customers navigate. The displays can help with aisle numbers and item locations and inform customers about products. 60%
Tip for SMBs : Kiosk systems can be used to turn PCs, tablets and mobile devices into customer-facing assistants. At these terminals, customers can get information on product details, location, availability and more. Many of these programs are customizable so that stores can provide the information that is most important to their customers.