Trying to retain all contacts on your list even though they don't open your emails and have no chance of becoming your customers is a bad decision.
First of all, it will affect our pocketbook, since email marketing platforms tend to charge by the number of leads.
That is, you are paying for each of those people who are not interested.
It also affects the health of our database, as it decreases the opening rate and increases the chances of your emails being seen as spam.
It's important to have a strategy to periodically cleanse your list.
Now, just because it's quality doesn't mean it's ready to buy right now.
Therefore, how to get quality leads should not be our only netherlands phone number list concern since it is the beginning of a journey.
Depending on the stage they are in within the purchasing process, leads may be:
Cold Lead
This is someone who has given us their data in exchange for a resource (which they have downloaded or consumed), has accepted the privacy policy and is part of our database.