What is structured data?

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The main problem I see with structured data is that webmasters get a little scared of the code, they think it is the ally of evil or something like that, but nothing could be further from the truth, it helps Google understand the difference between a company page with a post article or a recipe for a product.

Moral: Make sure Google can correctly interpret the information you provide.

Important data :

Google has reported that if your structured data is intentionally bad to result in inappropriate results, it may penalize those URLs, so it's best to make sure it's correct and appropriate.
Analyze the SERPs you want to appear in, that is, if you have a malaysia phone number list recipe strategy for example, adapt your strategy to this data structure.
Make sure that all the data is correct, including those that are not mandatory; the fact that they are not mandatory does not mean that they are not necessary.

To make it clearer, when we talk about structured data , we are talking about HTML code that is added to each URL on the website so that Google knows how to interpret the content of said URL, so that each URL can and should have a completely different code.

With this, what we achieve is that Google shows us in the search results in the following way:


Structured Data - Fun Cooking Recipes for Kids
If we analyze the URL of pequerecetas we can see that this URL contains the recipe structured data, with warnings, but with the necessary structured data.