Advertisers lose 79% of their monetization potential

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The more personalized a product is, the more desirable it will be; a clear example of this is Coca Cola with its personalized cans with names.

Within days, this went viral and people were uploading photos of the beverage containers with their names on them.

Making your customers feel special is key, but the first step is knowing them so well that it is almost intuitive to know what they want, how and where they want it so that product marketing is a success.Even though it may seem like we are all about SEO at SEMrush, our passion for advertising has always been our weak point.

With a long history of researching the perspectives of those who generate ads in the digital world, we thought it only fair to find out what's going on on the other side of the industry.

It's our way of giving visibility to all those who help bring ads to the general audience, the vast and diverse network of online advertisers, content creators and influencers spread japan phone number list across the different virtual planes of the internet.

So, to unravel the mysteries of these online advertisers, we did what SEMrush marketers do best: search Google .

And although this method sometimes works, this time, it didn't.

To our confusion, we couldn't find any comprehensive research on how the advertising media industry is doing.

Not ones to back down from a good mystery, our advertising department assembled a team and began investigating.

The results were, to say the least, surprising.


Yes, you read that right!

Online domains that sell their ad space for a living attract only 21% of their monetization potential.

So, on average, blogs and ad-filled websites are losing 79% of their potential revenue by displaying third-party ads, making 21 the saddest number you'll ever see in the world of online advertising.