Why contextual advertising doesn't work and how to solve this problem?

[jarinislamfatema]

How to optimize contextual advertising
As has been said before, in order for advertising to bring results, it is necessary to constantly monitor and change it according to the analysis of errors.

What factors might be affected by the changes?

Violation of display strategy
In this case, the advertising is replicated 1000 cell phone number list on all platforms, and any advertising network can simply burn your budget in one day. Whatever it is, you should choose only the ones you need.

Incorrect segmentation of your audience
Groups are a must, but you shouldn't get too carried away with them, because if you have a lot of small groups segmented by gender, age, GEO and many other features, you will be exhausted creating separate ads. At the same time, you shouldn't mix, for example, young mothers and people of retirement age, since the needs of these categories are completely different.