User experiences: There are plenty of reviews and discussions on forums and subreddits. All you have to do is listen a bit. The key is to take everything you hear online with a grain of salt. Other people's experiences won't necessarily translate to your particular case.
Reporting and Analytics: When it comes to keyword progress over time, you need historical data to compare it to. So, what you want is a platform with decent reporting and analytics software.
Integration Capability: This will be just one of the tools you will use in your SEO campaign (albeit the most important one). Therefore, look for a tool that integrates with other platforms.
The tools you use are essential to your overall SEO experience, so choose wisely.
In theory, any phrase is a keyword. From a technical point of view, you need to focus on specific keywords for your SEO strategy to be successful. For example:
Primary Keywords: These are the most basic. A person looking to buy a cameroon phone number data garden hose will likely use the keyword: “garden hose for sale.” While these types of keywords can be incredibly difficult to rank for, they are the foundation for your subsequent research and SEO campaign.
Long-tail keywords: A long-tail keyword is an expanded version of a primary target keyword. Let's say your potential customer needs a 12m long garden hose. Instead of simply searching for garden hoses and scrolling until they find a 12m long one, they might start their Google search with the phrase: "12m long garden hoses." Ranking for this type of keyword is easier, and the results are usually much better.
Branded Keywords: Simply put, branded keywords specifically mention your company name or the brand of one of the products you sell. It's important to monitor them for more than just marketing. They can also be used in a pricing strategy or to track your business's performance.
Local keywords: These keywords increase your current location. They usually mention the name of the city, a part of the city, a specific street, or a region. Since they are highly relevant to customers , they should matter to you, too.
Transactional Keywords: Transactional keywords include a call to action (CTA) or USP (unique selling proposition) in the keyword. Words like buy or discount are often in these KWs.
If you understand these simple principles, you will be able to classify and improve your KW.