Is our community growing?

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We must design a plan to define how the community is going to be managed: who, how, when…

To carry out active listening we have to design a plan and systematize how we are going to carry out that listening.

We need to know what people are saying about the brand.

The ideal would be for the community itself to have tools that would facilitate this monitoring.

For example, who has been the most active user this month, what content has been most successful, how many comments are unanswered, etc.

9.- Analysis of results
In addition to active listening, it will be important to periodically carry out an analysis of management and results.

Are the contents working?

Is our revitalization strategy working?

Has this resulted in an increase in sales?



We need to collect data in a dashboard or document that will france phone number list help us interpret whether our content strategy, actions and measures in place are working or whether we need to make any adjustments.

For example, it is interesting to compare the beginning of the platform implementation and after a few months to see its evolution.

It is important to record the number of interactions, the number of comments, the most active users, the content with the most comments, the traffic to our website from the platform, etc.