The topic of hashtags has been around for many years, perhaps it had not been involved in the use of the internet and social networks, but what we are sure of is that you will remember its appearance as a symbol on cell phones, starting in the 60s.
Then in 1978, this symbol # was implemented in the C programming language. It is presumed that its name comes from the use of numerals, which was implemented when comments were included under the “hash” code; later when this symbol began to be used in social networks to tag someone, the word hashtags, hash (hash or numeral) and tags (label) were then defined.
Research has shown that posts on Instagram and Twitter that incorporate the use of laos telegram data a hashtag are 12.6% more popular than posts that do not. Many companies follow this trend of posting on all social media channels, some companies prefer to create their own hashtags, while others look for the most popular hashtags on the networks.
We help you with some tips so that you can include them in your marketing on the different social media:
Create a hashtag to launch a new product in your campaign:
Companies that are about to promote a new product or service will gain a lot of benefit by creating a campaign hashtag. It can be the name of the product or service, or it can also be a slogan or phrase for that campaign. Let's look at the case of Coca-Cola, where the hashtag created was #shareacoke when launching its representative drink. This hashtag was very well received, making this campaign a complete success.
Incorporate typical industry hashtags:
If you're looking to get more likes, reach more followers or get retweets, we recommend you look for the most industry-specific hashtags. See how EnPointe Enterprises, a company that makes ballet shoes, uses them and wanted to make their brand visible. Hashtags that match what the company does, whether it's products or services.