Step 1: Increase brand awareness:
If you want a person to buy your products or services, they must first know that you exist. To do this, you must attract users to you. How do you do this? It all starts with creating stories, presenting your products or services, and telling the audience who you are.
Other ad ideas you can run are Facebook contests. These types of contests will help you spread the word about your brand to other people. You will also be able to access their data, such as email, which you can use later to run other types of campaigns.
Step 2: Getting people to consider your brand (Consideration):
In this phase, you want people to start evaluating your purchase option or acquiring more information. You must convince users that what you offer is what they are looking for. In this phase, the funnel is also recommended to resolve any doubts that users may have about your services or products.
Some actions you can take are:
Run retargeting campaigns. Perfect for reminding users that you have a product they are interested in through repetitive ads.
Respond to comments. This is one of the most important factors that users take into account, from the moment they start looking through the comments, they expect a prompt response, if this is not given in time, you can lose a potential buyer, on the other hand, if you are quick to respond to comments, people will feel that you really care about them and may consider the purchase, customer service is paramount.
Step 3: Get people to make a purchase (Action):
When users reach this stage, it's because they already know your brand and what you offer. Here you need to provide them with information that is eye-catching and thus give them that little push so that they finally take action.
You can take into account some incentives such as:
Discount coupons.
Discounts for a specific period.
Inter alia.
Step 4: Build loyalty and turn your customers into ambassadors (Advocacy):
Usually some companies believe that the final step is for the customer to make the purchase, but it doesn't end here. Once the customer has bought, what follows is loyalty and this is what makes the customer come back and make more purchases. Remember that a satisfied customer will always come back to you, and will spread your brand to other people, recommending kuwait telegram data you to their acquaintances.
You can consider strategies such as:
Referral campaigns. This involves referring someone you know and giving some benefit to the person who referred them.
Retargeting campaigns for customers who have already made a purchase.
Or plan Facebook Ads campaigns. You can create a cross-selling strategy where you offer complementary products to those the customer has already purchased.
Nowadays, information sharing is moving at an incredible pace, and social media is at the forefront of this dramatic change. People are sharing their personal thoughts on social media, and the shift in marketing is underway. Popular social media sites like Twitter, Facebook or Instagram should play a major role in enhancing your online presence.
At DigitalWeb Panama we get to know your brand and we take charge of developing the best strategies for your company on social networks, managing the content and measuring the effectiveness of your campaigns.