Whether you have a blog, a corporate website, or an e-commerce store, updating your website on a regular basis has many benefits. The frequency of updating depends on several factors and this is what you will learn in this article.
Keeping your website content up-to-date and fresh is no easy task, it costs time and money.
On the other hand, the benefits of doing so, especially the long-term benefits, are worth the effort and cost.
It’s good for SEO: Search engines love content and especially fresh content. They like to have long posts in their index to satisfy their users.
A website that is updated regularly is crawled more often, has more pages in the index, and more chances to boost SEO by applying internal linking best practices.
It's good for social media: If you use social media marketing to italy telegram data promote your blog, you know that one of the most important success factors is the content you post on your social media pages. Many times the problem that kills your effort is a lack of content. Having a website that is updated regularly will also give you fuel for your social media promotions.
It's good for your users: Websites are meant to serve users and giving them fresh content makes them happier.
A happy user is very likely to come back, convert, sign up, buy or recommend your website to other people.
I am not saying this is as easy as 1-2-3, you need to make your website known first so that it gets a decent amount of readers, but once you get to that point, everything becomes easier.
It is a sign that your website or business is active and alive. Imagine visiting 2 identical websites that sell the same product at the same price, but one of them has an updated blog, support forum or news section.
All things being equal, which one would you trust? The one with up-to-date content gives you the feeling that they are still up and running, active, and care about their customers.