Collaborate with parties with a large reach
If you have a good relationship with strong brands that already have a large online reach, explore the possibilities of having them share your content as well.
Once the reach is built, the impact of the content increases. At that point, the biggest challenge is to keep these people interested. The threshold to follow or 'like' a brand is very low, but the effort to keep people involved is very high.
Research by InSites Consulting shows that the average consumer does not want to collaborate with or respond to content with more than 5 brands. The number of brands that consumers actively follow is decreasing. In addition, brands will not 'dislike' a page, a consumer will simply hide the content. Every brand must now compete with the real love brands (Apple, Coca Cola, Disney, Lego...) of this world. And when it comes to fighting for the attention of the consumer on social media, the biggest competitor is not another brand, but the friends of the fans. People do not use Facebook and Twitter to stay informed about the brands in the world, the main reason is to connect with their friends and family. As a brand, you come second.
The conclusion is clear: this evolution raises the bar for the quality of content. belgium telegram data To succeed in this challenge, three things are needed:
Creative content
Tom De Buyne puts it nicely: “impactful and persuasive content is the Achilles heel of a social media strategy”. You can have the perfect plan, the quality of the content will determine to what extent the consumer shares it and seeks interaction.
A clear content calendar
Build a content plan where you know in advance when new content is needed. Good preparation gives you room to prepare the content well. Most content plans today simply consist of the number of Facebook updates that will be coming. We need a plan for all our channels and make best use of three content levels: campaigns where all available resources are used, content projects where certain themes are regularly reported and finally content updates. The latter are small pinpricks that share informal content and want to give the company a more human face.