In addition, when writing copy, try to include local city or region telegram dating philippines information, such as "Shenzhen divorce litigation."
There are other local SEO strategies to consider, including local quality backlinks, creating geo-targeted content, and managing your online reviews.
Link Building
We have mentioned link building several times, but what is it? Why is it important? Link building is the process of acquiring links from outside your website that direct people back to your website. These links are called external links or backlinks. Link building signals to Baidu, Bing, Google that your website, and therefore your law firm, is reputable and authoritative. Other parties trust it. Backlinks are votes of confidence from external sources that search engines value.
You can start your law firm’s link building strategy by looking for links that you can build on your own.
Keep in mind that quality of backlinks matters more than quantity; a few links from well-respected sources are more useful than a large number of links from lesser-known sites. We have found that the best places to get links are from legal industry news platforms, media articles, university websites with .edu URLs, and major news media. One way we encourage clients to get .edu backlinks is to contact their alma mater, join its online list of successful alumni (with a link to your firm’s website) or create a scholarship linking your firm to the university.
You can’t fully control the success of your company’s link building, but you can employ SEO services and strategies to help you earn high-quality backlinks that directly impact your domain authority and help drive more traffic to your website.
SEO Metrics
So far, we’ve discussed many of the methods an SEO agency (or you) might use to help you rank in the search engines. But how do we know if it’s working?
To better understand the effectiveness of your SEO strategy, you need to understand the various metrics used to measure SEO success. SEO metrics measure different data points about your website, including:
Any changes to your ranking
Number of new and returning users
Network conversion, etc.
These metrics are called KPIs, or key performance indicators. They measure the success of your strategy against the goals you set. Some of the most important KPIs to monitor for your law firm website include:
Average number of pages viewed
Cost per lead
Conversion rate
For example, we measure your cost per lead to understand how many leads you get based on your marketing budget. We can then use this information to determine which marketing strategy (PPC, SEO for organic traffic, social media, etc.) will provide you with the best, most cost-effective marketing approach.
Tracking the results of your SEO campaigns
Everything we’ve discussed so far covers the basics of SEO: what you should do to grow and what you need to do to get there.
We’ll dive into specific ways to measure the success of your SEO efforts in a subsequent article, but it’s worth noting the key things you should be aware of now.