Power words in title tags were correlated with lower CTR
It may seem like Google searchers want to click on a catchy headline, but once the actual headline becomes clickbait, people will click on something else.
In other words: make sure your site’s description meta tag is 100% original. And compels someone to click on your site in the search results. This is a simple 2-minute step that can increase your click-through rate by about 6%.
Pages with a meta description have a higher average CTR .vs. Pages without a description
Search Intent: The Ultimate SEO Guide romania mobile database 7 Updated Edition
Search Intent
Search intent has been a huge topic in the SEO world over the past few years . And for good reason: content that doesn’t match search intent simply won’t rank. As Google gets better and better at giving people the exact search results they want, creating content that’s a 1:1 search intent match will become a necessity for SEO in 2021.
Determine the intent of each keyword
Behind every keyword is an intent. The user might be looking for something or buying something or comparing product A and product B. The better your content matches the search intent, the better it will rank. Therefore, your first step is to determine the search intent for your target keyword. The intent is in the keyword.