If you want the referral contest to appeal even more to Advocates, consider offering secondary prizes or a consolation prize. If Advocates cannot get the top prize, they are still in the running for a prize to reward them for all their effort in referring friends.
For example, you could give a tiered reward like Burt’s Bees Baby. The grand prize could be $500 worth of products, while the second place receives $250 in products and $100 worth of products goes to third place.
Learn more: Setting Up an Advocate Reward – Friendbuy Help Docs
Create a dedicated landing page
One of the most critical parts of a referral contest is the referral landing page. It is a webpage where all the details of the referral contest live. Advocate share rates can be as high as 45 percent cayman islands telegram screening for customers reaching this asset, and the Friend conversion rates can be up to 10 percent.
The landing page should include these details:
Rules of the referral contest
Rewards
Social sharing options
These are Friendbuy’s rules for an effective landing page:
Identify the Goals Of A Referral Page. The page should expand a referral program’s email list, boost customer referrals, improve customer retention, and increase sales or revenue.
Use Good, Clear Copy. The referral messaging copy should be clear, concise, and encourage people.