Like everything in digital advertising and metricking, experimentation is key to ensuring Audiences does all that it can for merchants.
First, check to confirm that you’re putting enough spend toward your merchants’ Audiences powered ad sets. A good benchmark is about 50 conversion events in seven days to exit the learning phase. If they’re getting less than that, try adjusting spend.
Next, try running experiments to ecuador telegram screening help you more rigorously understand the incrementality of Shopify Audiences. You can start by identifying an ad set that’s working well in their digital ad manager. Then, run it head-to-head against Shopify Audiences. For instance, you might try putting a Shopify Audiences high-intent list against a retargeting list that is not boosted by Audiences. Alternatively, you can run a prospecting Shopify Audiences mid-intent list against a prospecting list without Shopify Audiences.
When they first launched in 2006, Happy Hippo was determined to offer better, safer, more fun bath products for children than was currently on the market. They were quickly successful, moving from a kitchen table production line into major stores and craft shows across Canada.