Anyway, back to the functionality part: let’s dive into its three components.
title
Write a 3 to 5 word headline that describes the value proposition. Don’t use vague language like “Boost your sales power” or “Revolutionize your workflow.” No, just get to the point and describe the value so that visitors can quickly decide if the value is relevant to them. And whether they should read the features paragraph.
"Chefs and Sears"
"No prep or cleanup required"
"Cooking more than just meat"
paragraph
Either write a paragraph of three concise sentences or list a few main points.
Your goal is to describe the feature concisely and choose to solve common problems if those problems typically prevent people from converting.
By the way, here’s a tip for making these paragraphs carry an finland mobile database overall narrative: Consider how the end of each feature paragraph can make the visitor self-reflect: “Should I continue reading or leave the site?”
You can circumvent the decision by using an engaging element to keep them curious and keep reading. For example, you could end a paragraph with:
But that doesn’t actually work…
But there’s a big problem…
It's getting worse, though...
Then continue the thread in the next functional section.
When should you really go deep?
If it’s a complex or unintuitive feature, details will help drastically increase conversions by either linking to a separate page where visitors can learn more or having a button they can click to reveal additional details.