Universal Standard
Universal Standards is a useful example of native advertising as it showcases how personalized promotions and marketing services can help increase brands’ visibility.
Universal Standard engaged MuteSix’s Programmatic experts to implement Dynamic Creative Optimization (DCO) with the aim of surpassing their previous agency’s performance. The primary challenge was enhancing personalization for recent non-converted website visitors. DCO enabled the strategic display of products tailored to individual shoppers’ experiences. The outcome was remarkable: a 7.7x return on ad spend (ROAS) within two weeks of launch, twice their previous agency’s achievement.
Additionally, MuteSix’s in-house custom france telegram screening pipeline streamlined the management of Universal Standard’s 600+ SKUs, saving significant costs. Dynamic HTML5 GIFs, reflecting product page views and availability, substantially boosted revenue and ROAS by 120%. MuteSix’s DCO approach and tailored assets collectively delivered a 50% overall ROAS increase.
Dude Products
MuteSix’s Dude Products case study showcases the necessary strategies to increase brand awareness and visibility.
Facing the challenge of boosting revenue, particularly for new customer acquisition in their DTC segment, DUDE Products partnered with MuteSix. Their strategy entailed multifaceted approaches across various platforms. Google efforts concentrated on elevating brand awareness and netting fresh customers via Paid Search, Shopping, and YouTube to enhance site conversions.
Facebook campaigns were meticulously divided by product category to optimize spend and targeting, gathering insightful data for the precise audience and creative tailoring.