Headlines are meant to be short, punchy. They should grab the thailand phone number list attention of your potential customers and convince your audience to read the ad. Remember that you have a limited number of characters for each title, about 30.
This is one of the cases where Google is quite clear about the role of a certain signal. Compared to the use of keywords, it suggests that it is useful to insert them because: “can help make your ads more relevant to people searching for what you offer” . In practice, keywords increase the relevance of an ad in the eyes of the public who is searching for something. But which terms to insert? Here too, Mountain View leaves us instructions: use a variable for inserting keywords in the title of the ad.
This way Google Ads will try to use one of the keywords in your ad group to create a suitable overlap with the audience query. If it fails, it will use the base word and whether you write it in uppercase or lowercase will affect the appearance of the ADV. Let's take an example of a title?
Compare the best {KeyWord:auto insurance}
If people search for the exact keyword, the title tag returns Compare the best Auto Insurance . If in the group of keywords you have chosen we find RC Auto, when a user types this word the title tag adapts. And in the snippet it will appear Compare the best Auto Insurance .