If you’re a dispensary, focus on service. The speed of service, the expertise of your salespeople, or the variety of products can all be used to appeal to different demographics without ever resorting to elementary marketing tactics. This more tangible approach to marketing will help customers understand, resonate with, and remember your brand’s core values and mission.
These regulations can be the trickiest for marketers, and they’re definitely the ones that vary the most from state to state. In some states, you just can’t show a product being used. In others, you can’t show the physical product at all, such as leaves or buds. In other states still, you cannot use certain words. In Washington, for example, marketing materials cannot use a set list of words that includes “leaf” and “joint.”
The first thing advertisers should hungary telegram screening do to stay in compliance is conduct some SEO research. When people search for your business, what are they looking for specifically? This will guide the terminology you should be operating in for your business in general, and then you can research the laws around those terms as a next step. Perhaps your marketing materials aren’t allowed to say “marijuana,” but they can say “420.” If your research proves that your audience knows and searches for that term, this law isn’t an issue at all.
Besides looking for technical work-arounds, the smartest thing your brand can do to advertise cannabis is get clever. Perhaps you don’t need to conduct a traditional marketing campaign at all. Weedmaps saw success by using its media to promote marijuana education, dispelling misconceptions and concerns over their product. It served more as a public service announcement, but effectively built the brand’s authority and public awareness.