One of your program’s biggest assets is the promise of additional value. While customers join your community for a sense of belonging, they can also be won over with the rewards you offer.
This is especially true if your program can guarantee a sense of instant gratification. Welcome points are the perfect way to do this because they benefit both you and your customer. When you reward customers for creating an account, you reap the benefit of adding more customers to your community to market to in the future, while your customers receive additional value for completing a simple action.
Rewards program for BFCM–A indiatelegram screening screenshot of Mis Claire’s homepage with their loyalty program panel showing their “Ways to earn”.
Mis Claire’s homepage with their loyalty program panel.
You can see this principle at play with Malaysian clothing brand, Mis Claire’s claiRewards. Besides rewarding customers making purchases, it also offers a whopping 500 points simply for creating an account. These are enough points to redeem 5 MR (Malaysian Ringgits) off your very first purchase, making it easy for their customers to see the value in joining right away.