How to counter:
Brands who deploy VIP experiences and perks for their subscribers can prevent and even reverse churn. Subscriber tiers that offer valuable rewards such as bonus points, early access to new products and much more will go a long way towards persuading a customer that yours is the subscription that they should keep over another that simply delivers a product to the doorstep each month. Make sure your subscription offers value and brand engagement outside of just what’s in the box.
An example of ecommerce store providing subscription rewards access for its customers
Red flag #2: a greater gap between purchases
The impact of economic factors on day to day spending may also leave you seeing a change in replenishment patterns. As consumers get used to having less disposable income, they may wait israel telegram screening longer to top up non-essential items. The result? Increased time to their next purchase.
How to counter:
Brands who are able to get to know their most loyal customers and identify their typical shopping behaviors and timelines will be best placed to counter any changes in those timelines.
Make sure the customers who shop with you most regularly can continue to by launching incentives such as bonus points or shipping perks, that are linked to specific products. This gives you a greater chance of reducing the impact of increased gaps between purchases. Reminding shoppers that they have unclaimed rewards they could use as part of their purchase will also help motivate their next purchase sooner.